About

Brand story

BASEC is a contemporary women's brand designed for the woman who has already figured out who she is. She doesn't chase trends. She doesn't need to. What she needs is a wardrobe that matches her pace, holds its form, and means something beyond the season it was made for. That's the standard every BASEC piece is held to.

We design seasonless collections — not because it's a sustainability talking point, but because we genuinely believe a great piece of clothing should last long enough to be passed down. Ethical sourcing, circular design, and considered production aren't add-ons for us. They're the only way we know how to work.

The name BASEC is built from the qualities we design for — and the ones we hope follow you out the door:

Bold – Courage in everything you do. Toss the apprehensions.

Artistic – Creativity expressed through the way you move through the world.

Sophisticated –  Your armour, even when you're the rebel in the room.

Empowering – Wear it like you own the room. The room will agree.

Confident –  Your presence should arrive before you do.

How It Started

BASEC started with a wardrobe problem that turned out not to be personal at all.

Lisa Tohamy founded this brand because she couldn't find clothing that was bold enough to match her ambition, considered enough to match her values, and built well enough to last more than a season. She'd spent years at the intersection of luxury, fashion, and culture — and still, the gap was there. Everywhere she looked, the choice was the same: fast, disposable pieces dressed up as style, or safe, forgettable basics dressed up as quality. Neither was the answer.

So she built one — for herself, and for every woman who had been looking for the same thing.

Brand Mission

To redefine contemporary fashion through distinctive design, uncompromising quality, and a commitment to slow, sustainable practice.

Brand Values

Slow & Sustainable Fashion 

Every piece is made to last — ethically sourced, thoughtfully packaged, and designed for a circular life. For us, fashion isn't use-and-discard. It's wear-forever.

Efficiency

From production to delivery, we hold ourselves to a standard of precision and care at every step.

Creative Freedom

Style is self-expression. We design to unlock it, not define it.

Empathy

Every person deserves to feel brilliant. That belief sits at the centre of everything we make.